Every company is fueled by a dream – a drive that creates their essence. At Novus, we want to help introduce the world to your company’s dream and show you how your company can leverage technology and the Internet to both profit from and develop this dream.
Many development and consulting firms seem to be focused on their total client billings or the possibility of industry awards rather than addressing the unique needs of each client. Novus instead employs a wealth of industry intelligence, experience and talent to understand the complexities that create each company dream. Then, together as a team, we work on finding the best way to provide your company with viable and profitable solutions. In this way, success here at Novus is largely defined by the fruition of each individual company dream, and our ability to work together to understand why each project is unique.
Many businesses still perceive the Internet to be a self-contained entity; as an untamable beast with no visible connection to other business, brand or marketing strategies. At Novus, we deliver integrated, holistic technology solutions to your business dilemmas which we feel is vital to achieve a successful brand image. The power of Novus’s focused and unified strategic direction will bring your brand experience – your unique company dream – much closer to your audience. By understanding your individual needs, Novus facilitates an audience’s ability to develop a long-term relationship (or brand marriage) with your company, producing continued – and often new or unrealized – levels of success.
You do not have to know technology or the Internet: that’s our job. Just share your dream and we can help make it come true.
Business Intelligence
You have arrived at our website because you have taken ownership, at some level, to help your company win at the game of business. Novus has over 20 years of building business plans, marketing plans and technology strategies for a wide range of companies. We listen to clients, understand their challenges, analyze their issues, plan a course of action, implement the plan and measure the outcomes. We work hard, take no short cuts, perform our due diligence, keep our pricing competitive and understand that our success is directly linked to your company’s success.
We believe that Marketing should be based on scientific data. We want your strategic decisions to be based on information from surveys, focus groups, interviews, networking, historical data, knowledge channels from reliable sources, and firsthand experience. We understand that the human condition and buying behaviors are not always scientific so we develop a solid, measurable foundation before applying psychoanalytics.
The Novus Business Intelligence Process
We begin by collaborating with your team to create a plan of action: a business plan, marketing plan or or technology strategy; we can build whatever type of plan you need.
Ask yourself these questions:
- Where is your company now?
- Where does your company want to be?
- How does your company get there?
- Is your company there yet?
Where is your company now?
How does your company plan to win the business game?
- Provide better service
- Increase market share
- Improve adaption and customization
- Offer continuous product improvement
- Enter high growth markets
- Exceed customer expectation
- Develop innovative products or services
- Leverage competitive pricing
We suggest developing a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. This analysis identifies how your company’s internal team believes your company is performing and where it ranks in the market place. The outcome will be a list of deficiencies used in the next step.
Where does your company want to be?
Next, we suggest communicating with your primary audience(s) to understand how your products and services truly satisfy their wants and needs. This information will lead to a second list of deficiencies.
After the SWOT analysis deficiencies (how your company’s internal team perceives the company is performing) are validated by the primary audience deficiencies (how your company’s audience perceives your company is performing) the remaining items on the list become company objectives. This comparison insures that the new list of objectives is audience focused.
Common high level objectives include:
- Better communication to all market audiences
- Increase profitability
- Increase performance of distribution channels
- Improve productivity
- Decrease the bottom line
- Increase brand awareness
- Improve customer service
- Improve the customer experience
- Capture / analyze / disseminate market intelligence
- Capture / analyze / use customer information
- Develop effective sales tools
- Improve customer loyalty
- Develop product improvement process
- Better internal and external communications
- Reduce customer acquisition cost
- Measure various aspects of the business initiatives
How does your company get there?
Individual strategies and tactics are developed and aligned to the newly established objectives. It is this step of the process that monetary and fiscal budgeting is the key to success. It is simple, without the appropriate internal or external assets the plan will fail.
Is your company there yet?
Unlike other internet or business development companies we don’t talk in nebulas terms about branding, marketing, technology or the “behind the scenes” activities that will magically produce results.
We measure your activities so you can determine what is working, what needs to change or what needs to be eliminated. “ROI” is an acronym talked about but rarely measured. We give you the ability to measure “ROI” so you can determine if you have reached your objectives.
We know how to leverage business intelligence and technology to increase your profitability. Contact us today and lets talk about your company and project.
Website Design & Development
Since 1999 Novus Sententia has taken pride in delivering websites and web-based applications that offer an effortless user experience, achieve top rankings in major search engines and promote business and brand. Our deep knowledge and experienced team can translate your companys brand or message into the digital language of content, functionality and imagry essential to building web experiences that bring visitors back again and again.

We strive to create balance between the business goals of our clients with industry best practices and the latest in technology to deliver truly unique and measurble Internet success. Through collaboration and working closely with our clients to assess their business needs, goals, target audience and budget we craft web experiences that put your company on the virtual map.
Mobile Applications
The traditional office-based work environment is giving way to one that’s mobile and decentralized. Your systems may not be flexible and efficient enough to handle this change. And your data that’s captured and stored everywhere is probably not being processed efficiently or securely and converted into the useful information that your company needs to maintain its competitive edge.
You need to find a partner that can align your mobile applications with your business goals. A partner that can help your company develop a road map to consolidating your mobile devices and providing the level of support you need so you can devote valuable IT resources to other projects. A partner that is both well versed in current technologies and standards and be plugged into future capabilities so that you can take advantage of them to increase your company’s agility.
Novus Sententia can help your company extend its key enterprise information and business processes anywhere, any time and through any mobile device. The advantages include:
- Higher employee productivity
- Reduced costs
- Business optimization and a stronger competitive edge
Implementing mobile applications within your enterprise also provides the following benefits:
- Improve employee connectivity and productivity
- Increase your competitive edge
- Achieve cost reductions from such variables as increased sales force efficiency
- Improve employee effectiveness, efficiency and increase revenue from enhanced customer service and up selling
- Accelerate your growth from existing revenue streams
- Harness new revenue streams
- Eliminate communication and transcription delays
- Reduce information collection costs
- Improve information quality through less transcription delays
- Improve visibility into operations
Novus Sententia can assist you with the following services:
- Mobile applications planning
- Mobile applications development
- Mobile commerce
- Mobile customer service/support
- Mobile Field Service Automation
- Mobile Plant Floor Automation
- Location Based Services: Enables GPS and mobile tracking solutions such as automatic vehicle location
- Industry Specific Solutions: Extending business process and consumer solutions to the edge in all
businesses (such as government, healthcare, telecommunications, consumer industry and retail)
- Mobile ERP - Mobile applications implementation
- Mobile applications management
- Mobile security and information protection
We know how to leverage mobile technology to increase your productivity and efficiency. Contact us today and lets talk about your project.
Custom Application Development
Novus’ end-to-end Applications Development Services enables clients to address changing business needs at higher levels of quality and operating performance. We help you architect, design, build and deploy the solutions they need to successfully grow and manage their businesses. We combine a full range of application life cycle services with the expertise, resources, adaptive methods, proven frameworks, and secure practices and tools to address business challenges and deliver value at a competitive price. Novus’ delivery model creates the right balance of cost and risk in meeting clients’ needs. And our accelerated delivery platform helps reduce development time and deliver higher-quality, secure, maintainable and usable solutions.

Balancing speed, cost and quality
Novus Sententia develops applications using our (deep/vast) knowledge of infrastructure platforms, application development and software tools to build applications that cost less to operate, maintain and enhance over the life of the application. Our powerful combination of resources and rapid delivery model offers a broader footprint, greater scale and deeper capabilities than ever before – providing you with a variety of choices for best-in-class services at the optimal cost at the right locations.
We specialize in
- Solution architecture
Services to build software application solutions, focused on defining the functional and technical architecture design and road map - Custom application development
Services to develop feature-rich business applications based on open industry standards and technology frameworks in emerging technologies - Workforce enhancement
Supplements your development or maintenance staff with skilled professionals - Applications and content globalization
Services to create, manage, publish and archive multilingual information or applications for multiple countries
What we can help you achieve
- We deliver the tools, processes and best practices that enable you to obtain higher- quality business applications, faster. Increase speed to market for new or enhanced quality products and services for always-on business operations.
- Reduce ongoing applications maintenance and management costs with our rapid delivery model, a flexible model that leverages consistent practices and accelerated delivery tools.
- Gain competitive advantage by applying the latest in technology through our alliance and technology partnerships
We know how to leverage technology to increase your productivity and efficiency. Contact us today and lets talk about your project.
