Project: A Complete Website and eCommerce Suite, featuring:

• Multiple Website Design & Development Projects
• Flash Design & Development
• B2C E-Commerce Application Suite
• Membership/Subscription Network
• Live Streaming Media Solution
• Content Management System
• Database Design and Development
• LAN/Network Redesign and Implementation
• Custom Accounting Application Development

The Challenge:
To develop an Internet presence and strategy that best represents the CITN brand message to increase existing audience involvement and new audience members world wide.

Our Solution:
Increased existing audience involvement and created mechanisms to attract new audience members in several phases:

Phase One: Audit internal staff members and external target audience to understand and present a focused message. A tag line was developed “Real People, Experiencing the Real God, in the Real World”, that represents the CITN idea and directs the marketing efforts. Using this base information the website was redesigned to grab peoples attention, to invite them to meet CITN through the website and then attend one of the ministries to eventually become a member.

Phase Two: Reengineer the website, improving the site architecture, file architecture and overall usability. This phase also included infusing the site with web-enabled applications that enhance the functionality such as chat rooms, discussions groups, a membership/subscription database, live streaming media, eCommerce capabilities, unified logins and extensive site/content administrative control interface.

Phase Three: Reengineer the Local Area Network to increase speed and efficiency throughout the CITN campus, adding multiple layers of security and redundancy. Added new functionality to the consumer interface of the website by adding a new childrens ministy calendar, new flash elements and an upgraded audio streaming mechanism. Also added extended functionality to administrative website interface by designing and developing a custom accounting and membership application that integrates the online (website) and offline (church store) revenue streams into one package and eliminating the need for three legacy accounting applications.

Future phases include the design and architecture of the Church In The Now “portal” site and a Ministry Extranet that would include a resource center for the CITN worldwide ministries. This site will have the “feel” of the typical Internet portal site but with the CITN message. Features will include news feeds, content and web-enabled tools and applications, an online bible database in 30 languages, personal messaging, digital streaming media, webcasting, and online radio station pertinent not only to CITN members but to anyone who has questions about spirituality, and “Spirit Resource Center”, which would also help develop relationships with other online resource centers to share and collaborate.