The web’s hit the big time in a way few of us imagined possible. So as people who make websites, you’d think we’d be celebrating our repeated successes in designing amazing user experiences, as the organizations we work for become increasingly successful. But many of us have noticed a problem in our work: the user experiences we deliver don’t meet our expectations. Here’s the problem: organizations are the context for our work, and when it comes to the web, organizations are broken.
Consider these common project scenarios: a website redesign, a web application, or an email or social media campaign. We keep hitting brick walls because the organization has problems with strategy, governance, execution, or measurement. We know that the project won’t achieve its objectives, because we’re working on the wrong horizon of focus. To fix this problem, we need to start talking about web governance.
Check out this GREAT article in its entirety over at A List Apart.
What we do
Defining your audience and communicating your message in a clear and relevant manner.
More than just pretty pictures, a website is context, purpose, audience, content, compatability, planning and measurement.
Companion apps to web brands, stand alone retail apps and enterprise mobile business applications are our specialty.